Business Canvas – Growth

The methodology is a simple table with the 9 fields described above, divided into an external and internal view for the respective project. Anyone is free to fill the canvas from any point. Starting from the value proposition or customer segment is useful.

1. Value quotation
   The central statement for creating value for the target segment. What creates value from the perspective of a potential customer?
2. Customer segment
   Which customer segments are affine for the given value proposition. Which customer segments can generate the hoped-for revenues?
3. Customer relationship
   What type of customer relationship will the project have – direct, indirect, sustainable or short-term?
4. Channels
   Which channels should be used to transport/communicate the value proposition to the customer segments?
5. Turnover
   What are the sources of revenue and what is their scope and time dimension?
6. Key partners
   Since hardly everything can be implemented by one person or a small team, this area is reserved for the partners.
7. Resources
   What resources are needed to realize the value proposition, manage channels and build customer relationships?
8. Key activities
   What has priority, what can wait? Few but essential things for the realization of the project fall under the key activities.
9. Costs
   What are the likely costs of the project?

Joint development of a rough business model for a company, event, project or product. The special advantage lies in its easy participation by the group.

1. Tables or word processing sheet, which can be used for the preparation or documentation of a workshop.
2. Large moderation paper on which the 9 fields are entered. The respective entries are made by means of sticky notes. These can be easily sorted and reattached. Alternative business models can be visualized by different slips of paper.

1-10 person