The perfect media (activation) plan?

Surprisingly enough most marketing media (activation) plans start with a “bunch of flowers”. Opportunities of spending the budget are countless and so is the variety of “flowers”. The more attractive the “flower” looks the more attention it will get. Quickly everybody is in love with her or his favorite. There…

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The power of Market in Marketing

Typical marketing approaches spending heavily on the last mile: promotion and activation. While the pressure is high to bring finally business cases to live and convert them into sell-through sales numbers the most important underlying source of success is undervalued: the (micro) market itself. What is common sense at the…

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Gimme five – the team growth engine

Almost everybody knows that the team is important, no doubt about it. Kevin O’Leary, founder of shark tank, describes it as one of the three main levers, because nobody encounters all the skills that are needed to start and run a successful company. Hence, a successful team incorporates different roles….

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