Argumentation-Triangle – Efficiency

Smart Structuring Methode Argumentation-Triangle Categorie Efficiency Short overview The argumentation triangle assigns the basic value position of a company, product or project and the supporting arguments to each other. 3-5 arguments should serve as a sufficient foundation. The created triangle is the guideline for all further communication elements, whether sales…

read more

Pyramid principle – Efficiency

Smart Structuring Methode Pyramid principle Categorie Efficiency Short overview Whether it is the structuring of a presentation, the arrangement of benefit arguments or the positioning of comprehensive product market launches, the pyramid principle is an all-purpose instrument. Often the arguments are already available, but the structure – like a recipe…

read more