Job-to-be-done – Growth

Smart Structuring Methode Job-to-be-done Category Growth Short overview Clayton Christensen (Hall, Dillon, Duncan) brings a customer-centric view of products and services in her comprehensive book “Competing Against Luck”. The customer purchases a product or service to get a particular job done. This job is detached from the classic target group…

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BCG-Matrix – Growth

Smart Structuring methode BCG-Matrix Category Growth Short overview The BCG matrix cannot be missing in the growth methods. The founder of the Boston Consulting Group, Bruce Henderson, developed it in 1970, and its main purpose is to evaluate a company’s products or offerings according to market share and market growth….

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Business Canvas – Growth

Smart Structuring Methode Business Canvas Category Growth Short overview The business canvas of Alexander Osterwalder and Yves Pigneur offers an excellent opportunity to structure business models. In addition to the external view, which includes customer segments, channels and customer relations, it also includes the outline of the sources of income…

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